web design
A local business today, with a little internet savvy, can out-compete national and global companies in getting visibility in their local market. The Web levels the playing field for businesses to inform, market, sell and deliver as effectively as global companies. It all starts with a professionally crafted website, built for strong search visibility using universal HTML5 standards that look fantastic on HD desktop monitors and mobile devices. Your business website should have the interactive features of blogging, social media, contact form, interactive map and a simple way for clients to leave feedback. Above all, your website should showcase the unique services that only your business can provide, and be visible in search results when someone does a discovery search for those services.
Jay Peretz specializes in building pure HTML5 websites designed for modern browsers, search engines and mobile devices. Jay is an Adobe Certified Expert in Dreamweaver CS5.5 and highly skilled in HTML5, CSS3, Javascript, JQuery, PHP and MySQL, building web systems with backend and frontend capability.
Jay also specializes in WordPress website development. WordPress is the perfect platform for interactive websites driven by user-generated content. There are thousands of high quality themes, plugins and widgets to make your WordPress website uniquely identified with your business.
search engine optimization | SEO
The majority of US consumers now discover information about local service companies by searching the internet. Google and Bing are the new Yellow Pages, and they are NOT in alphabetical order. Is your business visible when your customers search Google for the services you provide? engines for the terms commonly used to by consumers in need of your services? Does your website present clear and consistent information about what you do to both human visitors and search engines? Does your website domain have strong authority and citations from trusted information sources? Are your clients leaving positive testimonials that POP on the search result webpages and mobile geo-based apps?
consulting & training
Business mentors have often suggested that I teach or consult. That is what I am doing now, after 'retiring' at 46 years old. I teach a little of what I know, and I learn a little about what I teach. It usually works out great, and it almost always works out very good. I am currently an Adjunct Instructor in Computer Studies at Santa Rosa Junior College and teach web design and programming skills throughout the San Francisco Bay Area. I also work on strategy and operations at a national internet marketing team running active SEO campaigns for over 300 clients.
frontend & backend website development
I have been designing and building interesting & interactive websites for clients for over five years. Many websites for small or mid-sized businesses were designed several years ago using out-dated techniques. Poor or out-dated website architecture can impede your website in many ways, slowing down content updates or lowering search result rankings. My skills focus on coding and optimizing sites using current technologies such as:
- HTML5 | CSS3
- Javascript | JQuery
- PHP | MySQL
- WordPress
I have led many commercial software projects and have a keen understanding of systems design principles, project management and best practices for web application systems. I bring a broad perspective to all website projects - design, code and market strategy.
more about me
I live in Santa Rosa. I volunteer for several local organizations, including Bouverie Preserve where I love to hike.